Action Plan

Prioritized Execution Roadmap

Three tiers of work distilled from all 11 audit methodologies. Tier 1 is Week 1–2, Tier 2 is Month 1, Tier 3 is ongoing authority-building and monitoring.

Tier 1 — Critical

Weeks 1–2 · Fix bleeding

Tier 2 — Foundation

Month 1 · Build the base

Tier 3 — Authority

Months 2–3 · Shift the signal

Tier 1 — Critical (Weeks 1–2)

Stop the bleeding. Every item here closes a measurable AI visibility gap.

#	Action	Impact	Effort	Source Skill
1	Build Sarasota-specific landing page with owner bio, neighborhoods, FL license #	High	M	Brand Probing + T=0
2	Deploy LocalBusiness schema with areaServed + knowsAbout (polybutylene, FL code)	High	S	LLM Technical
3	Publish Plumbing Cost Guide (top AI Overview trigger)	High	M	Query Fan-Out
4	Create dedicated Drain Cleaning service page (separate from homepage)	High	M	RRF Playbook
5	Review-rehab campaign on Yelp + Google (gap vs. competitors)	High	L	Citation Mining

Tier 2 — Foundation (Month 1)

Build the content architecture that earns citations passively.

#	Action	Impact	Effort	Source Skill
1	5–7 Sarasota-specific blog posts (polybutylene, hard water, hurricane prep)	Med	L	Content Pipeline
2	Trenchless Sewer Repair Sarasota landing page	Med	M	RRF Playbook
3	Author entity / Person schema for owner-operator	Med	S	Expert Interview
4	Lakewood Ranch + Bee Ridge geo pages	Med	M	Keyword Universe

Tier 3 — Authority Building (Months 2–3)

Shift the default AI recommendation from competitors to the brand.

#	Action	Impact	Effort	Source Skill
1	Quarterly T=0 re-audit across Claude / GPT / Gemini	Med	S	Temperature Zero
2	Local link building — Chamber, BBB, Sarasota Herald-Tribune features	Med	L	Brand Probing
3	llms.txt deployment + AI crawler allowlist audit	Low	S	LLM Technical

Tooling Stack

The specific tools to use for each workstream

AI Visibility Monitoring

Profound — track brand mentions across ChatGPT, Claude, Perplexity
Peakmetrics — multi-model citation tracking + alerting
WebGraph — entity / knowledge graph extraction

Content Production

NotebookLM — research repository for expert interviews
BERT Topic — topic modeling for content gap analysis
ClearScope — entity coverage scoring vs competitors
GPT for Sheets — bulk content variant generation

Technical & Audience

Sitebulb — schema audit + crawler simulation
SparkToro — audience research, where the brand mentions actually live

Projected Impact Per Fix

Quantified outcomes for the highest-leverage changes

Action	Projected Impact
Fill 9 missing sub-query gaps	2.3× RRF score (0.110 → 0.248)
Build pricing page (corporate gap exploit)	Captures "how much does X cost" AI Overview share — currently 0%
Add Schema.org sameAs to Wikipedia	Material entity disambiguation lift (reported "works really really well")
Strip HTML developer comments	Removes leaked dev notes from brand perception models
Fix broken review dates in schema	Protects existing 4.8★ rich snippet from invalidation
Run 1 expert interview / month	~30 days of AI-resistant content per session, IG score 9.0/10
Listicle outreach to HomeGuide / Today's Homeowner	Citation set rewires within 24 hours of publication

The 30-Day Sprint

If Roto-Rooter ran one focused month, this is what it would look like

Week 1 — Stop the Bleeding

Fix broken review dates in schema
Add sameAs Wikipedia/Wikidata
Strip HTML dev comments
Publish llms.txt

Week 2 — Fill the Gaps

Ship pricing page
Ship water heater repair page
Ship leak detection page
Ship sewer line + toilet pages

Week 3 — Earn the Mentions

Run master plumber expert interview
Pitch HomeGuide listicle inclusion
Pitch Today's Homeowner editorial
Seed Reddit / Nextdoor neighborhood threads

Week 4 — Measure & Iterate

Re-run T=0 brand probes
Re-run RRF sub-query coverage
Track citation share via Profound
Set 90-day forecast

Projected Impact

Metric	Current	After Tier 1+2 (Month 1)	After All Tiers (Month 3)
Sub-queries ranking	7 / 16 (44%)	12 / 16 (75%)	15 / 16 (94%)
RRF Fused Score	0.1096	~0.18	~0.25
T=0 Brand Score	17 / 30	20 / 30	24 / 30
Platform Coverage (3/3 queries)	1 / 5	3 / 5	4 / 5
Composite AI Visibility	4.7 / 10	6.5 / 10	8.0 / 10