AI Visibility

How AI Models See the Brand

Bidirectional probing, Temperature Zero perception testing, and platform-by-platform citation tracking across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Perceptual Market Share

42 / 100

Known but not Preferred

T=0 Composite

16.3 / 30

7 probes averaged

Recall — National

7.3

National brand strong; Sarasota weak

Recommendation

4.7

Rarely the top recommendation

Brand Perception Radar

5 dimensions · Bidirectional Brand Probing Analysis

Platform Citation Coverage

% of target queries where the brand is cited

Temperature Zero Probes

Deterministic LLM Probe (T=0) Analysis — 7 probes scored on Recall · Recommendation · Specificity

Probe	Recall	Recommendation	Specificity	Total / 30
1A: What does RR do?	9	5	7	21
1B: RR Sarasota known for?	6	4	2	12
2A: Best plumbers Sarasota	7	5	3	15
2B: Emergency plumbing	8	7	4	19
3A: Roto-Rooter (mask)	9	5	8	22
3B: RR Sarasota is...	5	3	1	9
4A: RR vs locals	7	4	5	16

Local Competitor Benchmark

Who AI actually recommends for Sarasota emergency plumbing

Competitor	Reviews	Rating	AI Reco Strength
Badger Bob's Services	8,800+	4.9★	Dominant — review volume crushes RAG sentiment scoring
Wimpy's Plumbing	1,200+	4.8★	Strong — emergency call queries
Bill The Plumber	900+	4.8★	Strong — neighborhood name recognition
Roto-Rooter Sarasota	19	2.4★	Vetoed by sentiment in most retrieval passes

Platform-Specific Citation Behavior

Each AI surface grounds itself in different sources — content strategy must follow

ChatGPT

7.8%

of citations come from Wikipedia — strongest entity layer in the market

Perplexity

6.6%

of citations come from Reddit — community signals dominate

Google AI Overviews

21% / 18.8%

Reddit / YouTube mix — UGC + video are the primary grounding sources

"Knows but Doesn't Recommend" Pattern

The most damaging brand state in AI search

Recall vs Recommendation Gap

6.75 → 3.5

Models recall the brand readily, but actively prefer competitors when asked "who should I call"

This is the worst possible state. The brand has earned awareness but failed to earn endorsement — competitors are absorbing every recommendation impression.

National vs Local Entity Gap

The national brand is a specific entity in the model — founded 1935, Des Moines, CHEMED, etc. The Sarasota franchise is a generic template— no owner, no neighborhoods, no local signals. To the model, "Roto-Rooter Sarasota" is indistinguishable from any other location page.

Knowledge Gap Diagnosis

What AI Knows (National)

Founded 1935 by Samuel Oscar Blanc in Des Moines, Iowa
Largest plumbing/drain franchise in North America
24/7 emergency service, no overtime charges (default association)
Owned by CHEMED Corporation, HQ in Cincinnati
Drain cleaning machine etymology — strongest entity link

What AI Does NOT Know (Sarasota)

Local owner/operator name — invisible
Local phone (941-366-8090) — not in parametric memory
Service area neighborhoods (Siesta Key, Lakewood Ranch, Bee Ridge)
Florida-specific expertise (polybutylene, limestone) — credited to competitors
Local review count, response time, owner tenure