Where the Brand Gets Cited (and Where It Doesn't)
RRF Fused Score analysis, citation source frequency mapping, and the review-sentiment crisis dragging down every AI retrieval pass.
| Sub-Query | Rank | Contribution |
|---|---|---|
| emergency plumber sarasota | #1 | 0.0167 |
| 24 hour plumber sarasota | #1 | 0.0167 |
| drain cleaning sarasota | #1 | 0.0167 |
| sewer line repair sarasota | #4 | 0.0098 |
| plumber sarasota fl | #7 | 0.0067 |
| water heater sarasota | #9 | 0.0058 |
| best plumber sarasota | #12 | 0.0046 |
| plumber lakewood ranch | — | 0.0000 |
| leak detection sarasota | — | 0.0000 |
| plumbing cost sarasota | — | 0.0000 |
| trenchless sewer sarasota | — | 0.0000 |
| fixture repair sarasota | — | 0.0000 |
Audit what the model KNOWS via knowledge graph extraction, not what it SAYSin a single prompt response. Probing surface answers misses 60-80% of the brand's actual entity footprint. Use bidirectional probing across temperature settings to map true recall.
Published listicles change ChatGPT's answers within 24 hours of indexing. Citation sets are far more volatile than traditional SERPs — a single well-placed article on HomeGuide or Today's Homeowner could rewire the brand's position within a day.
Retrieval ranks fresh content higher. Stale pages decay out of citation sets within weeks even if authority is high. Republish, re-date, and refresh content quarterly to stay in the active retrieval window.
The fastest path to citation share is appearing inside existing listicles that AI already grounds itself in — outreach to HomeGuide / Today's Homeowner / Houzz editors is higher leverage than building net-new content.
- Yelp: 2.4★ / 19 reviews — vs Badger Bob's 4.9★ / 8,800+
- Trustpilot: 1.7★ national — severe retrieval headwind
- Facebook: 88% recommend — acceptable
- BBB: A+ rating — trust signal intact
Adding 4 missing service pages (water heater, leak detection, toilet repair, plumbing costs) would bring 9 sub-queries from zero presence to top-10 rankings.